Help With Ad for NKCA Newsletter
Help With Ad for NKCA Newsletter
OK. Now I know why I did not go into Marketing. I've been struggling to develop an ad for the October issue of the NKCA newsletter. Due in by the 15th of September. Black and white, 3.875" x 5.875"...
If you have a minute, please shoot me some constructive critisism and/or ideas... Feel free to add suggestions of any variety... Thanks!
Bryan
If you have a minute, please shoot me some constructive critisism and/or ideas... Feel free to add suggestions of any variety... Thanks!
Bryan
Bryan
- MITCH RAPP
- Posts: 4184
- Joined: Sun Jul 24, 2005 5:49 pm
- Location: Southern California
- Gunsmoke47
- Gold Tier
- Posts: 1908
- Joined: Fri Mar 09, 2007 10:41 pm
- Location: NorthTexas
I think you did well in making this add.
I only have one more idea but can't put it in words.
It seems to me we get a lot of NEW collectors.
Most of them are like me and not know much yet.
Can this be used as some kind of calling card ?
"NEW to COLLECTING" join in and learn, "Its FREE."
I only have one more idea but can't put it in words.
It seems to me we get a lot of NEW collectors.
Most of them are like me and not know much yet.
Can this be used as some kind of calling card ?
"NEW to COLLECTING" join in and learn, "Its FREE."
A sign In a Chinese Pet Store: 'Buy one dog, get one flea.'
- smiling-knife
- Posts: 3365
- Joined: Mon Feb 13, 2006 8:39 pm
- Location: Bedford, UK
Thanks Bryan. The ad captures the key ideas
May I suggest....
In the first light stripe "The Ultimate Pocket Knife Forum" communicates the focus and distinguishes this site from other general sites.
The middle section, after the membership info, proivdes a list of services. " Our constantly expanding and improving services include" ... the bullet points.
Second last sentence "A friendly forum for anyone interested in learning more about the wonderful world of pocket knives"
"Stop By and Visit Today"
Just my 2p s-k
May I suggest....
In the first light stripe "The Ultimate Pocket Knife Forum" communicates the focus and distinguishes this site from other general sites.
The middle section, after the membership info, proivdes a list of services. " Our constantly expanding and improving services include" ... the bullet points.
Second last sentence "A friendly forum for anyone interested in learning more about the wonderful world of pocket knives"
"Stop By and Visit Today"
Just my 2p s-k
Thanks for all of the comments and assistance everyone.
S-K,
Great verbage! I like it. I think it is flows better. It makes mention of the forum as suggested by MITCH, and I think the second to last sentence includes something that will appeal to less experienced collectors.
I was not especially concerned about directly addressing brand new collectors because of the audience. I suspect the NKCA members are all familiar with knives to some extent. JMHO ...I'm wrong a lot though .
Here is revised edition... Further suggestions welcomed
S-K,
Great verbage! I like it. I think it is flows better. It makes mention of the forum as suggested by MITCH, and I think the second to last sentence includes something that will appeal to less experienced collectors.
I was not especially concerned about directly addressing brand new collectors because of the audience. I suspect the NKCA members are all familiar with knives to some extent. JMHO ...I'm wrong a lot though .
Here is revised edition... Further suggestions welcomed
Bryan
- MITCH RAPP
- Posts: 4184
- Joined: Sun Jul 24, 2005 5:49 pm
- Location: Southern California
- smiling-knife
- Posts: 3365
- Joined: Mon Feb 13, 2006 8:39 pm
- Location: Bedford, UK
- El Lobo
- Gold Tier
- Posts: 3036
- Joined: Tue Dec 14, 2004 4:47 pm
- Location: Arizona, right here in the U.S. of A.
That looks really good, IMO.
"They" used to say no more than seven words on a billboard...got to get the point across quickly.
Now, a printed ad allows more time to take in the scope of things. But, it shouldn't be crowded with everything you've got (you know, like the menu board at a Greek Fast Food restaurant... ). Invite them to stop in and see for themselves. I personally think with the good input from the guys, that the second ad has captured this site very nicely, and in a pretty concise manner.
As always, JMO.
Bill
"They" used to say no more than seven words on a billboard...got to get the point across quickly.
Now, a printed ad allows more time to take in the scope of things. But, it shouldn't be crowded with everything you've got (you know, like the menu board at a Greek Fast Food restaurant... ). Invite them to stop in and see for themselves. I personally think with the good input from the guys, that the second ad has captured this site very nicely, and in a pretty concise manner.
As always, JMO.
Bill
Please visit the Member Stores here at AAPK, including my store.....GET AN EDGE!
http://www.allaboutpocketknives.com/getanedge
http://www.allaboutpocketknives.com/getanedge