Remington's Cutlery Advertising and Marketing Strategies

The Remington Corporation and the knives that they built have influenced the U.S. cutlery industry more than nearly any other manufacturer. From the time America was settled, to the end of WWI, American knife companies struggled to compete with Britain and German imports, but events that occurred during and after the First World War led to a great change in this phenomenon. Unprecedented opportunities arose, and Remington stepped up to seize the moment. In the process, they created some of today's most prized collectables. In an ironic twist, the next World War played the greatest role in ending the company’s domination of the industry.
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AREMINGTONSEDGE
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by AREMINGTONSEDGE »

Keith in my studies and research of the Remington company I seem to remember that “DuPont” (for short description) was involved in a wide and diverse arena of business and production and noting one particular product was gun powder,which if memory serves was used by UMC (United Metal Cartridge) products and continued after Remington merged with UMC. It makes logical sense that they may have had special knives made for marketing before and after the big buy out in the later 1920’s and beginning 1930’s. Your knife looks authentic by the pictures you’ve shown,(I believe it is a true blue beauty). I am at no surprise by the marketing example. I am surprise and pleased to see the example and its rare existence. WOW!!!!
Rocky, AKA- AREMINGTONSEDGE
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espn77
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by espn77 »

I'm not schooled of dupont's involvement in Remingtons ammunition department. Was there ammo involvement the same as the cutlery division?
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AREMINGTONSEDGE
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by AREMINGTONSEDGE »

Keith as you know Remington not only had a cutlery division but also weapons, ammunition and various other production divisions. When DuPont bought the controlling shares of the companies stocks it placed them in the share holder’s drivers seat of the company as a whole...all production divisions.
Rocky, AKA- AREMINGTONSEDGE
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espn77
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by espn77 »

This is a good thread. Thought I'd ad some Vaccum Oil Company knives.
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