Remington's Cutlery Advertising and Marketing Strategies
- AREMINGTONSEDGE
- Posts: 1903
- Joined: Tue Jan 03, 2012 6:01 pm
- Location: MECHANICSVILLE, VIRGINIA
Re: Remington's Cutlery Advertising and Marketing Strategies
Keith in my studies and research of the Remington company I seem to remember that “DuPont” (for short description) was involved in a wide and diverse arena of business and production and noting one particular product was gun powder,which if memory serves was used by UMC (United Metal Cartridge) products and continued after Remington merged with UMC. It makes logical sense that they may have had special knives made for marketing before and after the big buy out in the later 1920’s and beginning 1930’s. Your knife looks authentic by the pictures you’ve shown,(I believe it is a true blue beauty). I am at no surprise by the marketing example. I am surprise and pleased to see the example and its rare existence. WOW!!!!
Rocky, AKA- AREMINGTONSEDGE
Re: Remington's Cutlery Advertising and Marketing Strategies
I'm not schooled of dupont's involvement in Remingtons ammunition department. Was there ammo involvement the same as the cutlery division?
- AREMINGTONSEDGE
- Posts: 1903
- Joined: Tue Jan 03, 2012 6:01 pm
- Location: MECHANICSVILLE, VIRGINIA
Re: Remington's Cutlery Advertising and Marketing Strategies
Keith as you know Remington not only had a cutlery division but also weapons, ammunition and various other production divisions. When DuPont bought the controlling shares of the companies stocks it placed them in the share holder’s drivers seat of the company as a whole...all production divisions.
Rocky, AKA- AREMINGTONSEDGE
Re: Remington's Cutlery Advertising and Marketing Strategies
This is a good thread. Thought I'd ad some Vaccum Oil Company knives.