Rough Rider (Ryder) name change.

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Old Folder
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Rough Rider (Ryder) name change.

Postby Old Folder » Sun Jan 20, 2019 8:18 pm

The below pictures were posted in the January 2019 "Smoky Mountain Knife Works" magazine describing the new name for "Rough Rider Knives."
The ad gives me some confusion. ::hmm::
It states: "As we RETURN using the "Y" in Rough Ryder".
I called SMKW today for some clarification, but they are closed on Sundays.
Do any of our members have any older Rough Riders with the Y instead of the I ?
All in my collection have the "I"

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Re: Rough Rider (Ryder) name change.

Postby Beavertail » Sun Jan 20, 2019 8:46 pm

That's a new one on me. ::shrug::

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Re: Rough Rider (Ryder) name change.

Postby Mumbleypeg » Sun Jan 20, 2019 8:50 pm

Interesting - maybe an attempt to somehow make the older ones collectible?

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Re: Rough Rider (Ryder) name change.

Postby treefarmer » Sun Jan 20, 2019 8:59 pm

I just thought about the BB guns, they were named Red "Ryder" after the Red Ryder comic hero back in the day, might be a link to nostalgia there?
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Re: Rough Rider (Ryder) name change.

Postby philco » Sun Jan 20, 2019 9:10 pm

I seem to dimly recall they used to spell it with a Y.
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Re: Rough Rider (Ryder) name change.

Postby 313 Mike » Sun Jan 20, 2019 9:17 pm

I have never been a fan of intentional misspellings.
Seems kind of gimmicky to me.
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Re: Rough Rider (Ryder) name change.

Postby cody6268 » Sun Jan 20, 2019 10:27 pm

Uh, what's the point? There's no trademark issues and RRs sell pretty danged well. I have seen some Rough R(Y)der knives from time to time, made in Ireland. Almost all of them seem to be horseman's knives (plastic handles, with spear and hoofpick blades), that look just like the Jowika-made Irish Imperials; usually advertising some kind of equine pharmaceutical.

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Re: Rough Rider (Ryder) name change.

Postby Dinadan » Sun Jan 20, 2019 10:36 pm

I do not see the point either. Rough Riders have been selling well, at least it seems so based on the numbers in circulation, and I do not think a name change will help in that respect. Just strange.
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Re: Rough Rider (Ryder) name change.

Postby deltaboy » Mon Jan 21, 2019 12:14 am

Strange reasoning! ::tu::
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Re: Rough Rider (Ryder) name change.

Postby Eye Brand Man » Mon Jan 21, 2019 3:38 pm

Marketing at it's finest :roll:
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Re: Rough Rider (Ryder) name change.

Postby jerryd6818 » Mon Jan 21, 2019 4:39 pm

Some Jr. Genius in marketing got a wild hair and came up with this bright idea. He did a sell job on it to the powers that be that the new name would resonate with the old guys that buy most of the knives and make them nostalgic about the Red Ryder BB guns of their youth and the knives would sell like gang busters.
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Re: Rough Rider (Ryder) name change.

Postby Steve Warden » Mon Jan 21, 2019 4:57 pm

jerryd6818 wrote:Some Jr. Genius in marketing got a wild hair and came up with this bright idea. He did a sell job on it to the powers that be that the new name would resonate with the old guys that buy most of the knives and make them nostalgic about the Red Ryder BB guns of their youth and the knives would sell like gang busters.

Plausible
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Re: Rough Rider (Ryder) name change.

Postby #goldpan » Mon Jan 21, 2019 6:10 pm

I have Rough Rider knives that are over 10 years old, and no "y" in rider.... Makes me wonder Y? ::hmm::

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Re: Rough Rider (Ryder) name change.

Postby kootenay joe » Sun Feb 03, 2019 10:07 pm

I began buying Rough Rider knives in 2007. I have never seen "Ryder" associated with these knives.
I think they have made a big mistake here.
I just received a new Rough Rider # 1895, "Tobacco Road" canoe, a new release based on the number 1895, and the box says "Rough Rider".
kj

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Re: Rough Rider (Ryder) name change.

Postby RalphAlsip » Sun Feb 03, 2019 10:54 pm

jerryd6818 wrote:Some Jr. Genius in marketing got a wild hair and came up with this bright idea. He did a sell job on it to the powers that be that the new name would resonate with the old guys that buy most of the knives and make them nostalgic about the Red Ryder BB guns of their youth and the knives would sell like gang busters.

Next month the Jr. Genius will probably decide to target the feel-good vibes that dogs bring and change the name to Ruff Ryder. :) Ruh Roh!


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