Rough Rider (Ryder) name change.

Whether we like them or loath them, Chinese manufactured knives have found their way into collections of all sorts across the entire globe. The intent of this forum is to offer a place where AAPK members can discuss the knives and not the politics.
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TwoFlowersLuggage
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Re: Rough Rider (Ryder) name change.

Postby TwoFlowersLuggage » Sun Feb 03, 2019 11:20 pm

IMHO, there are a couple of reasons why someone decides to change their brand name:

1) They might have discovered they do not own the rights to that name in a specific market that they wish to enter. A trademark is not worldwide. Some countries honor US trademarks, and some do not and make you register your brand in their country. In Australia, Burger King restaurants are called Hungry Jacks because the Burger King was unavailable. What is odd is that in this situation, most companies would change the name only in the new country (as Burger King did), not everywhere.

2) They might have discovered they do not own the rights to that name in a major market they are ALREADY selling in. This is much worse than #1, and can result in major lawsuits and big settlements.

3) They might be trying to introduce a new line under a different brand name. This allows them to move laterally in the market to try to capture a different segment that might not buy their primary line. This might be a higher-end line, a lower-end line, or a completely different style or category of product. It might also allow the manufacturer to use a different distribution channel that is not covered by their existing Sales contracts. This allows them to avoid being accused of creating competition by their existing resellers. In this last case, you would normally want to have clear separation between the names - you wouldn't just change one letter.

4) They might be creating a different brand and legal entity in order to end a warranty practice that existed with the old brand. For example, if you had a lifetime warranty on a product, and you didn't want to produce any more products with a lifetime warranty, then you could change the brand name, and the new products with the different name would now have a different warranty. This makes it much easier to draw a line in the sand and know that no new products are going to be produced that require support forever. This make the accountants in the Finance department very, very happy...

5) Some wank from the Marketing department thinks he is the next Don Draper and makes all kind of promises about how this change will boost sales by XX% and they will all be richer than Jeff Bezos & Elon Musk combined.

Take your pick...
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Re: Rough Rider (Ryder) name change.

Postby jerryd6818 » Mon Feb 04, 2019 12:33 am

RalphAlsip wrote:
jerryd6818 wrote:Some Jr. Genius in marketing got a wild hair and came up with this bright idea. He did a sell job on it to the powers that be that the new name would resonate with the old guys that buy most of the knives and make them nostalgic about the Red Ryder BB guns of their youth and the knives would sell like gang busters.

Next month the Jr. Genius will probably decide to target the feel-good vibes that dogs bring and change the name to Ruff Ryder. :) Ruh Roh!

:lol: :mrgreen: :lol: :mrgreen:
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Re: Rough Rider (Ryder) name change.

Postby deltaboy » Sat Feb 23, 2019 2:35 am

No problem if they keep making a solid product! ::tu::
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Re: Rough Rider (Ryder) name change.

Postby OLDE CUTLER » Sat Feb 23, 2019 3:51 am

They are probably getting sued by the condom company. lol
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Re: Rough Rider (Ryder) name change.

Postby cody6268 » Wed Mar 06, 2019 3:02 pm

OLDE CUTLER wrote:They are probably getting sued by the condom company. lol


That is what pops up first in the search suggestion on Amazon when I type in "Rough Rider. I think SMKW did not want association with this "type of goods", and thus that warranted the name change to Rough Ryder. And I don't blame SMKW for that at all. Seems logical to me now.

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Re: Rough Rider (Ryder) name change.

Postby OLDE CUTLER » Wed Mar 06, 2019 4:56 pm

cody6268 wrote:
OLDE CUTLER wrote:They are probably getting sued by the condom company. lol


That is what pops up first in the search suggestion on Amazon when I type in "Rough Rider. I think SMKW did not want association with this "type of goods", and thus that warranted the name change to Rough Ryder. And I don't blame SMKW for that at all. Seems logical to me now.



A few years back a new high school was built here called Theodore Roosevelt High (another new one will be built in the next couple of years named Thomas Jefferson, thus our 4 High schools will all have Mt. Rushmore names). When it came time for a nickname for the sports teams, of course Rough Riders came up and was debated by the school board. This argument came up then, do you want a high school sports team named after a brand of condoms. Most people had no idea it was the name of a product, but they went ahead with the Roosevelt Rough Riders because of the historical significance.
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Re: Rough Rider (Ryder) name change.

Postby KnifeSlinger#81 » Sat Mar 09, 2019 5:16 am

RalphAlsip wrote:Next month the Jr. Genius will probably decide to target the feel-good vibes that dogs bring and change the name to Ruff Ryder. :) Ruh Roh!


They already make a dog bone knife, so it's likely! :D
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Re: Rough Rider (Ryder) name change.

Postby jerryd6818 » Sat Mar 09, 2019 9:48 am

KnifeSlinger#81 wrote:
RalphAlsip wrote:Next month the Jr. Genius will probably decide to target the feel-good vibes that dogs bring and change the name to Ruff Ryder. :) Ruh Roh!


They already make a dog bone knife, so it's likely! :D

Do you mean like this? ::super_happy::
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Forged on the anvil of discipline.
The Few. The Proud.
Jerry D.

This country has become more about sub-groups than about it's unity as a nation.

"The #72 pattern has got to be pretty close to the perfect knife."
--T.J. Murphy 2012


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