tjmurphy wrote:Hey Dale, any idea why they would do "Our 99th Year" graphics?? Something special about that year?
Well as I recall, there were a lot of things going on in 1975 in leading up to the US Bicentennial in 1976. Didn’t the Bicentennial celebration start gearing up about 1974 and end in late 1977 or 78? I think Camillus was just getting in the spirit of things and were essentially preparing to maximize exposure for their own 100th anniversary in 1976. It would be a sort of advertising natural that was probably quite effective. I don’t know this for a fact, but as someone who had to do a fair amount of advertising for businesses, it is something I could see as being very effective.
When you think about it, if a town is having a big festival, like most of the small towns here in the Willamette Valley of Oregon, it only makes sense for the businesses to advertise in conjunction with whatever is happening around them. I think that is probably what Camillus did on a national scale.
Dale
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